Why is media fragmented

The $3 million budget is now split $800,000 for production and $2.2 million for media.Both have been received some empirical attention, particularly in the u.s.To be smart about it, you must employ (and deploy) every possible owned.However, there is a positive.These choices include more tv channels, radio stations, magazines, more websites.In fact, i'd go as far as saying it's the cure for.

• true, it's now more expensive to reach your target audience through traditional mediait's also true you have to use a number of different channels to get a result these daysWe no longer have to follow the mainsteam news or interests groups.Creating novel content is key to reaching and engaging with customers in separate information cells.The digital society has allowed us to gain access to a variety of media outlets as well as connect to groups who share our interests.Media fragmentation implies increased difficulty in reaching target audiences.However, content fragmentation could be applied to different types of media.

Generating attention and beginning to build trust in a fragmented media landscape is tough.